Executing a Tactical Transformation
Streamlining Operations and Scaling for Growth with a Seamless Magento to Shopify Migration
Overview
Fechheimer has been a trusted name in tactical gear and uniform manufacturing for over 183 years, serving a diverse range of consumers, businesses, and government organizations. With a commitment to quality and durability, the company has built a strong reputation in the industry. As Fechheimer looked toward the future, they recognized the need for a modern eCommerce solution to support their growth and improve the customer experience. Facing a critical transition, they sought a partner who could help them navigate the shift seamlessly—one that could move fast, think strategically, and deliver results . . . RunDTC immediately stood out.
Technology
MS Dynamics 365 F&O
Avalara
Native Shopify Search
Klaviyo
Narvar
Attentive
Locally
Zinrelo
Globo App
A Mission-Critical Migration for Long-Term Growth
The Challenge
Fechheimer sought to migrate from Magento to Shopify due to the high costs and constant development necessary to maintain their Magento stores. They needed a scalable, efficient, platform that would allow them to focus on marketing rather than technical upkeep. Additionally, they required seamless integrations with their MS Dynamics F&O ERP within a tight timeline.
The Solution
RunDTC executed a well-structured and strategic migration plan to transition Fechheimer from Magento to Shopify in under four months. The approach emphasized seamless integrations, minimal customizations, and cross-functional collaboration to ensure a smooth transition. Key elements included: Expedited migration, integration to Microsoft Dynamics F&O, a revamped front-end look & feel, product, order, and customer migration, strategic 3rd party integrations, cross-functional collaboration, and minimal Customization that prioritized leveraging existing Shopify functionality and third-party apps to maintain scalability and efficiency, avoiding unnecessary complexities.
A Strong Foundation for Future Growth
Fechheimer’s decision to partner with RunDTC was driven by the need for speed, agility, and deep eCommerce expertise. This project solidified a strong partnership, leading to ongoing collaboration on Phase 2 enhancements and the development of a B2B website. Ultimately, Fechheimer’s transition to Shopify was more than just a platform shift—it was a transformative step toward long-term digital growth, made possible by RunDTC’s expertise and commitment to their success.
Fechheimer’s decision to partner with RunDTC was driven by the need for speed, agility, and deep eCommerce expertise. This project solidified a strong partnership, leading to ongoing collaboration on Phase 2 enhancements and the development of a B2B website. Ultimately, Fechheimer’s transition to Shopify was more than just a platform shift—it was a transformative step toward long-term digital growth, made possible by RunDTC’s expertise and commitment to their success.
"RunDTC really stood out in the proposal process as they never proposed forcing us down a route we weren’t comfortable with. They wanted to become an extension of our team and provide solution based ideas to meet our needs in as quick of a timeline as possible. They not only met those expectations, but exceeded them. They turned around our project in record time, with phenomenal results. Since we launched our new site, every metric is up: web vitals are much improved, conversion rate is up, revenue is increasing and the number of headaches are down. RunDTC has continued to provide amazing support and we continue to see them as an extension to our team."
Aaron Silvestain
Director of Marketing and eCommerce Sales, Fechheimer
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