Case Study - Steve Madden

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RunDTC transformed our online presence with their innovative e-commerce solutions. Their expertise in Salesforce and Shopify is unmatched.

Jan Hofmann

Co-Founder, Steve Madden

Refashioned for Digital Dominance

Revamping Steve Madden's Digital Presence to Create a Unified, Global, Brand Experience and to Fuel eCommerce Growth

Overview

Steve Madden launched his eponymous brand in 1990 in a small factory in Queens, New York. His vision was to create a line of shoes that embodied the spirit of the streets—bold, edgy, and accessible. Today, the Steve Madden brand is still a staple in the fashion industry, while also taking its bold roots and innovative design into the global digital market. 

Steve Madden’s decision to partner with RunDTC was based on the agency's deep understanding of the eCommerce landscape, combined with their unique blend of technology and operational expertise.

Site

eCommerce Migration, DxP Implementation and
Checkout Extensibility Upgrade

stevemadden.com

dolcevita.com

betseyjohnson.com

Services

Technology

Shopify

Contentstack

Github Actions

Node.js

VSCode

Elevating Steve Madden’s Digital Experience Across the Globe

The Challenge

Steve Madden needed a solution that could provide governance across its 30 global eCommerce sites, across three different brands, while maintaining brand consistency. The decentralized approach of allowing local teams to manage their respective Shopify admin tools led to inconsistent brand experiences, suboptimal site performance, and the proliferation of over 260 different apps across the platform.

The Solution

RunDTC implemented a comprehensive solution that included rebuilding their global Shopify instances. This involved customizing a new theme within Shopify’s liquid architecture, tailored to meet each brands specific needs while ensuring a consistent user experience across all sites. The solution also included building the most robust Contentstack to Shopify liquid integration on the market, resulting in a new digital experience platform (DxP) to locally manage content across all brands, globally.

steve-maddens-digital-experience-across-globe-banner.png

Executing a Unified Brand Experience

In collaboration with Steve Madden’s ecommerce & technology teams, RunDTC and Contentstack worked closely together to deliver a cutting-edge Digital Experience Platform (DXP) equipped with robust local content management capabilities and DevOps governance. This modern approach transformed the way Steve Madden’s Shopify sites were managed - enabling localized content management, while empowering a central team to oversee Shopify administration.

RunDTC’s solution was built on a solid foundation of cutting-edge technologies, seamlessly integrated to deliver a robust and scalable platform. The core technologies used included: 

Shopify’s liquid architecture as the storefront: Forming the basis of the front-end experience.
Contentstack: Serving as the Digital Experience Platform for managing content outside of Shopify.
Github Actions and Node.js: Utilized for the custom CI/CD pipeline and integration between Contentstack and Shopify.
VSCode Dev Containers: Simplified and accelerated the onboarding process for new developers, ensuring a smooth transition and efficient development process.